A collaborative project with designer Adam Jones, this campaign was created to showcase his SS24 collection through a bold and concept-driven visual narrative. As part of a group project, I took on the role of creative director, overseeing the development of the campaign from initial concept to final execution.
Working closely with the team and Adam himself, I led the creative vision, casting, and shoot production to ensure the imagery reflected the raw, rebellious spirit of the collection while maintaining a strong identity.
The project was a dynamic exploration of texture, youth culture, and identity, resulting in a striking series that highlights the distinct aesthetic of the Adam Jones brand.